Last updated: September 2, 2025

This Cookies Policy explains what cookies are, how SportsData360 (operated by Gatch Analytics, LLC) uses them on our website, and how you can manage your cookie preferences. It applies to cookies and similar tracking technologies (like web beacons, pixels, and tags) that we or our partners use when you visit sportsdata360.com. We outline what types of cookies we use, why we use them, and how you can opt in or out of their use.

Please note that cookies typically do not contain information that directly identifies you personally, and we do not store sensitive personal information (such as mailing addresses or passwords) in the cookies we use. However, data collected via cookies (for example, an IP address, device ID, or browsing history) may be considered “personal information” under certain privacy laws. Any personal data we collect through cookies is handled in accordance with our Privacy Policy (please refer to it for more details on how we protect and use personal data). By using our website with cookies enabled, you consent to the use of cookies as described in this policy. If you do not agree, you can disable non-essential cookies as explained below (though some parts of the site might not function properly as a result).

What Are Cookies?

Cookies are small text files that a website places on your computer or mobile device when you visit the site. These files allow the website to recognize your device and remember information about your visit, which can be used for various purposes. For example, cookies can remember your login information so you don’t have to re-enter it every time you visit, store your preferences (like language or volume settings), and even provide you with personalized content or advertising based on your interests. Cookies are stored on your browser or device and will be sent back to our site on each subsequent visit so that we can “remember” you.

Cookies can be “session” cookies or “persistent” cookies. Session cookies are temporary and are deleted from your device when you close your web browser, while persistent cookies remain on your device for a set period of time or until you delete them. We use both session and persistent cookies on SportsData360. Additionally, some cookies are placed by first-party (us, the site operator) and others by third parties (such as analytics or advertising providers). In the next sections, we’ll explain why we use cookies and the types of cookies we use on our site.

Why We Use Cookies

We use cookies (and similar tracking technologies) to enhance your experience on SportsData360, to improve our services, and to support our business operations. In particular, cookies help us to do the following:

• Remember your preferences and settings: Cookies allow our site to remember choices you have made (such as language selection or display preferences) so that you don’t have to set them every time you visit. This helps personalize your experience and makes using the site more convenient for you.
• Provide necessary functionality: Certain cookies are essential for the website to function properly. For instance, we use cookies to keep you logged into your account (if our site offers login features) and to enable you to navigate the site and use its features securely. These cookies are required for basic operations of the site (such as enabling page navigation or access to secure areas).
• Security and fraud prevention: We may use cookies to help verify your identity when you log in, prevent unauthorized access to user accounts, and detect malicious or suspicious activities. For example, cookies can help us implement security features and detect repeated failed login attempts, contributing to the overall safety of our website.
• Analytics and performance: We use analytics cookies to collect information about how visitors use our website – for example, which pages are visited most often, how users navigate the site, and if they encounter errors. This data helps us understand how our site is performing and where we can make improvements. By analyzing cookie data, we can improve site content, features, and the overall user experience.
• Advertising and marketing: Cookies help us deliver relevant advertisements to you and measure the effectiveness of our marketing campaigns. For instance, cookies allow us (or our advertising partners) to show you ads that are more likely to interest you, and to limit the number of times you see the same ad. They also help in understanding whether you’ve interacted with or seen an ad on our site or other sites, so we can measure ad performance.

In summary, cookies play a key role in providing you with a smooth, personalized, and efficient experience on SportsData360. In the next section, we detail the categories of cookies we use and what each category does.

Types of Cookies We Use

We use a variety of cookies on SportsData360 to achieve the purposes described above. For transparency, we’ve grouped the cookies into several categories based on their function. Below is an overview of the types of cookies that may be set when you visit our site (including whether they are set by us or third parties):

• Strictly Necessary Cookies: These cookies are essential for our website’s basic functionality and cannot be turned off in our systems. They are usually only set in response to actions you take, such as logging in or filling out forms, and they enable core features like page navigation, account access, and security. For example, a strictly necessary cookie might keep you logged in as you move between pages, or remember items you put into a shopping cart (if our site had e-commerce features). Without these cookies, services you’ve asked for (like accessing secure areas of the site) cannot be provided. These cookies are typically first-party session cookies administered by us. They do not require user consent under some privacy laws because they are needed for the website to operate, and our site will set them by default.
• Cookies Notice/Consent Cookies: We use a cookie to remember your preferences regarding cookies. When you first visit SportsData360, you are presented with a cookies notice (banner) where you can choose which categories of cookies to accept or reject. Once you make your choice, we set a consent cookie to record that preference. This cookie remembers if you’ve accepted or declined certain cookies, so that we don’t keep showing you the cookie consent banner on every visit and so that your choices are respected. This is a first-party persistent cookie administered by us, and its sole purpose is to store your consent decisions. (No personal information is stored in this cookie beyond a simple indication of your consent status.)
• Functionality Cookies: These cookies (sometimes called “preference cookies”) enable enhanced functionality and personalization on our site. They allow us to remember the choices you make and tailor the website to you. For example, functionality cookies might remember your username so you can stay logged in, or recall your language and region preferences, or other custom settings (like display preferences). The goal is to provide you with a more personalized experience and avoid requiring you to re-enter your preferences each time you visit. Functionality cookies are often persistent cookies set by us; however, in some cases we may use third-party plugins or services that set their own functionality cookies (for instance, a video player remembering your volume setting). If you disable these cookies, some or all of these services may not function properly.
• Analytics & Performance Cookies: These cookies help us understand how visitors interact with our website. We (and third-party analytics providers) use analytics cookies to collect information about your device and browsing actions, such as which pages you visit, how long you stay, and how you got to our site. The information collected is typically aggregated and used to generate reports on usage statistics — for example, total number of visitors, popular pages, or referring websites. This helps us improve the website’s performance and design. We primarily use third-party analytics services such as Google Analytics (provided by Google LLC) to achieve this. Google Analytics cookies (like _ga, _gid, etc.) assign a random unique identifier to your device to distinguish users, and they generate data that we can analyze to improve our services. The data obtained through analytics cookies may be linked to a pseudonymous identifier (such as a randomly generated user ID or your IP address), but it does not directly tell us your name or who you are. We treat this data as personal information if it can be reasonably linked to an individual device or person. These analytics cookies are persistent and may remain on your browser for a set period (for example, Google Analytics cookies often persist for 24 hours up to 2 years, depending on the cookie) unless you delete them. Important: We will not set analytics cookies on your device unless you have consented to them via our cookies banner or settings (where required by law). In other words, if you opt out of analytics, our site will either not load these cookies or will disable their functionality for your visit.
• Advertising (Targeting) Cookies: Advertising cookies are used to deliver advertisements that are more relevant to you and your interests. They are typically placed by third-party advertising networks or platforms that we partner with (for example, we may use advertising services like Google Ads and Facebook Ads, which set their own cookies). These cookies work by uniquely identifying your browser and device, and they may track your browsing activity across our site and other sites over time. For instance, if you visit our site and then later visit another website that is part of the same advertising network, the cookie can recognize you and allow ads for SportsData360 to be shown to you on that other site (this is often called retargeting). Advertising cookies collect information such as your IP address, browser type, operating system, and details about what pages you visited or what products you viewed, in order to build a profile of your interests. This information helps us and our advertising partners display relevant ads and measure the effectiveness of ad campaigns (e.g., whether you clicked on an ad or made a purchase after seeing an ad). Advertising cookies are usually persistent cookies. These cookies will only be set on your device if you have allowed them via our cookie consent banner/preferences, as they are not strictly necessary for our site’s core functionality. In jurisdictions like the EU/EEA, advertising cookies require your prior consent, and we comply with that requirement by not loading them unless you opt in. If you disable targeting cookies, you will still see ads (if any) but they will be less tailored to you.
• Social Media Cookies: We do not use social media cookies on SportsData360. Our website does not incorporate third-party social media plugins such as Facebook “Like” buttons, Twitter widgets, or social login functionality at this time. This means that no cookies from social media platforms are set through our site for tracking or authentication purposes. If in the future we add features that integrate with social networks, we will update this Cookies Policy and notify you accordingly. (Social media cookies would typically be used to allow you to log in via a social network or to share content, and they can track your browsing across sites. Since we have no such features now, you can be assured that your visit to our site is not automatically sharing information with social media platforms via cookies.)

Note on Third-Party Cookies: Some of the cookies described above, especially in the analytics and advertising categories, are set by third-party companies on our behalf. We do our best to list and describe all cookies in use, but the specific cookies can change if our third-party providers update their services. Each third-party (such as Google or Facebook) is responsible for the cookies they set. We encourage you to read the privacy and cookie policies of these providers to understand how they handle your data. For example, Google’s Privacy Policy explains how Google Analytics and Google Ads cookies work, and Facebook’s Data Policy explains their use of cookies for ads. Links to these policies are typically available in our Privacy Policy or on the providers’ websites.

Managing Cookies and Your Choices

You have the right to control how cookies are used on your device. SportsData360 provides several ways for you to manage cookies:

1. Cookie Consent Banner & Preferences: When you first visited our site, you encountered a cookie notice banner that allows you to accept or reject certain categories of cookies. We have implemented a granular consent mechanism in line with best practices and legal requirements, so you can choose (for example) to enable strictly necessary cookies (which are always enabled by default) while rejecting analytics or advertising cookies if you wish. If you gave consent and later change your mind, you can adjust your preferences at any time. To do so, look for a “Cookie Settings” link on our website (typically in the footer or in the banner itself) which will reopen the cookie consent tool. There, you can modify which categories of cookies are active. If you prefer, you may also withdraw your consent by clearing cookies via your browser (see below), which will reset our site to treat you as a new visitor (prompting the cookie banner again). We ensure that non-essential cookies (analytics, advertising, etc.) are not set or are disabled unless you have opted in to them, in order to comply with regulations like the EU’s GDPR. Likewise, if you opt out of certain cookies (or if you are a California resident who exercises the right to opt out of “sale/sharing” of data via advertising cookies), our site will honor those choices by not utilizing those cookies for your browser session.

2. Browser Settings: You can also manage or block cookies at any time through your web browser settings. Most browsers allow you to block or delete cookies, either for all sites or for specific websites. For example, you can usually find cookie management options in your browser’s “Privacy” or “Security” settings. You can configure your browser to notify you when cookies are being set, or you can completely refuse cookies. If you choose to block all cookies (especially essential cookies), please be aware that our website may not function properly for you – for instance, you might not be able to log in or use certain features if cookies are disabled. If you only disable certain categories (like targeting or analytics), the site should still work generally, but those features tied to the disabled cookies will be inactive.

For your convenience, here are links to instructions for managing cookies on some popular browsers:

• Google Chrome: See Google’s instructions on clearing, enabling and managing cookies in Chrome (Google Account Help) for desktop and Android browsers.
• Mozilla Firefox: See Mozilla’s guide on deleting cookies to remove the information websites have stored on your computer.
• Microsoft Internet Explorer: See Microsoft’s instructions on how to delete cookies in Internet Explorer (please note Internet Explorer is an older browser; Windows 10/11 users should refer to Microsoft Edge instructions).
• Apple Safari (Desktop): See Apple’s guide on managing cookies and website data in Safari for macOS.
• Apple Safari (iOS): See the guide on blocking cookies in Safari for iPhone and iPad (Apple Support).
• Microsoft Edge: See Microsoft’s official support page on managing cookies in Edge for the latest version of Edge.

(If you use a different browser not listed above, we recommend checking that browser’s support website for specific instructions. You can typically find the necessary information by searching for “How to manage cookies in [BrowserName]”.)

3. “Do Not Track” Signals: Do Not Track (DNT) is a setting available in most web browsers that allows you to express a preference not to be tracked across websites. California law (CalOPPA) requires us to disclose how our site responds to DNT signals. At this time, SportsData360 does not respond differently to browsers’ Do Not Track signals. In other words, we do not currently change our data collection practices in response to a DNT header from your browser. This is largely because there is not yet a universally accepted standard for how to interpret and honor DNT signals. Rest assured, we only use your data as described in this policy, and you can always opt out of specific types of cookie-based tracking as described here (for example, by disabling analytics/advertising cookies through our consent tool or browser settings). If an industry standard for honoring DNT emerges in the future, we will reevaluate our approach and update this policy accordingly. (In the meantime, we encourage you to use the other control tools provided – our cookie settings or the opt-outs below – to manage tracking preferences.)

4. Advertising Opt-Out Tools: Because our site uses third-party advertising cookies, you can also take advantage of broader opt-out mechanisms provided by the advertising industry. For instance, the Digital Advertising Alliance (DAA) offers a consumer choice tool where you can opt out of interest-based advertising from many participating companies. You can access this tool at the DAA’s Opt-Out page to opt out of targeted ads from DAA member companies. Similarly, the Network Advertising Initiative (NAI) provides an opt-out page at optout.networkadvertising.org for NAI members. These tools allow you to opt out of the use of information (via cookies or other tracking) for interest-based advertising by multiple companies in one place. Keep in mind that using these industry opt-outs typically relies on cookies too – meaning if you clear your cookies, your opt-out choices may be reset, and you might need to opt out again. Also, note that opting out through these mechanisms does not mean you will stop seeing ads, only that the ads may be less relevant to your interests.

5. Google Analytics Opt-Out: As mentioned, we use Google Analytics to understand our site traffic. Google provides its own opt-out option in the form of the Google Analytics Opt-Out Browser Add-on. If you want to prevent Google Analytics from collecting information on your visits to any site (not just ours), you can install this add-on for your browser. It’s available from Google at tools.google.com/dlpage/gaoptout and will prohibit Google Analytics JavaScript from sharing information about visit activity. This is a more permanent solution if you are concerned about analytics tracking in general. (Note: Using the opt-out add-on will affect all sites that use Google Analytics, not just SportsData360.)

Finally, if you have any trouble managing your cookies or have questions about your privacy on our site, please contact us (contact details are provided in the Contact Us section below). We’re here to help you make informed choices about your personal data and online privacy.

Changes to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in the cookies we use or how we use them, or to comply with legal requirements. Cookies and their uses can evolve (for example, our third-party providers might change the cookies they set, or we might add new features that rely on cookies), so it’s important that our policy remains up to date. If we make any significant changes, we will notify you either by posting a prominent notice on our website or through other appropriate means. Each version of this policy will be identified by its effective date at the top. We encourage you to review this Cookies Policy periodically to stay informed about how we use cookies.

Contact Us

If you have any questions, concerns, or requests regarding this Cookies Policy or the use of cookies on SportsData360, please contact us. The best (and only official) way to reach us with questions about our Cookies Policy is by email. You can email our support team at support@sportsdata360.com.

Please note: We only provide support and handle inquiries about our policies via email. We do not offer support by physical mail or telephone for cookie or privacy-related questions. Therefore, kindly refrain from sending postal mail inquiries regarding this Cookies Policy – email is the quickest and most reliable method to get a response.

We will do our best to respond to your questions and address any concerns you may have. Your privacy and trust are important to us, and we appreciate you taking the time to understand our use of cookies. Thank you for visiting SportsData360 and for reading our Cookies Policy.